Enjoy The Show
Product: Audi Park Assist
Insight: People feel embarrassed when they have to make multiple attempts to park.
Big Idea: Encapsulate the embarrassment that people feel when they have to re-do a park job.
Experiential
Audi Park Assist X GTA
Grand Theft Auto players are notorious for living life on the edge. They steal, they murder, and they park like a$$holes with no remorse. To teach these rebels a lesson, I propose that Grand Theft Auto and Audi partner and implement Audi’s Park Assist in GTA’s cars. This way, people will park responsibly in all universes.
