Impurified Feed

Organization: Charity: Water

Insight: People do not care about issues like water accessibility unless it directly impacts them.

Big Idea: Force people to care about water accessibility by making it a personal issue.

Immersive Technology

Charity: Water x Instagram

Leveraging Augmented Reality technology, Charity: Water and Instagram partner to make water inaccessibility a more personal issue for Instagram users. On World Water Day, users can opt-in to “impurify” their feed and see what it would be like to experience a life without clean water.